RFM originated from the Pareto principle, where Telemarketing List 80% of your revenue is generated by 20% of your customers. It's important to find out who best to spend your marketing budget on for an upsell or repeat purchase. You Telemarketing List can only spend your marketing budget once. Who do you want to convince? Thermometer that indicates the type of customers you have. Create the right mix As an email Telemarketing List marketer, you quickly determine that email is the preferred channel for your recipient. You send an email directly to your recipient. And whether that's a campaign message or a newsletter, you decide it's an email.
But even with the arrival of Mail Telemarketing List Privacy Protection you generate an open rate of 40%. That means that 60% of your recipients will not have opened your email anyway. Could it be that this message could have been sent Telemarketing List via a push notification in your app, via a social channel or via text message? Make Telemarketing List sure you create a healthy mix of communication channels and don't just focus on email. For example, you can show a retargeting ad on social media if someone hasn't clicked through in your abandoned cart email.
The 360-degree customer view is an Telemarketing List important starting point for determining which messages your recipient wants to receive through which channels. Also read: Practical tips to stand out with your email campaigns In Telemarketing List addition, it is important to create a healthy mix of types of emails. Don't just send (action) newsletters, but don't just send campaign emails. Create a balance.